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Beyond eBay: 5 tips for online computer auction sellers.
Get the best possible return from your online computer auctionlisting with these 5 professional tips.
Getting the most from your auction listing can take luck, skill,and experience. These 5 tips will help you with the last part,and stack the odds in your favor.
1) An image is three times more important than anything else.
This is simple, but it's amazing how many sellers miss it: makesure your listing has an image. Throughout the industry, apicture usually generates three times the number of listingsover a listing that doesn't have one. Even if your listingdoesn't seem photogenic, a picture rarely if ever hurts traffic,provided you aren't so excessive as to slow download times. Makesure your listing has an image.
2) More details about the item, less about yourself.
Now that you have more possible bidders on the hook from yourimage, make sure they don't lose the bait from a lack ofinformation. And if you are wondering how much detail you shouldgo into, the answer is too much. Serious bidders want to knowmore about your item's condition, not less. More informationestablishes that you are serious about giving buyers an informedchoice.
Start with the age and condition of the listing, especially ifthe item is used. Follow up with technical specs and manualinformation, if applicable. Do not, however, state why you wantto sell your item, unless the proceeds are going to charity.It's not professional, and it can easily call your integrity asa seller into question.
3) Keep it factual, not opinionated.
Effective selling copy is factual, not opinionated, and doesn'tinsult the intelligence of the prospects. Pepper your listingcopy with facts to ground whatever opinions you want to express,and don't overstate the capability or quality of the item. Yourbuyers are
not dumb people. If you treat them as such, theywon't buy.
4) If you are selling a common item, offer a low opening bid andno reserve.
Getting bidders to compete is your best bet for a great returnon your investment. So, if you have a commonly held item,consider rolling the dice with a minimum opening bid that'ssignificantly lower than the market value - all the way down to$1. The goal is to get more people looking and bidding at yourlisting, and there's no better way to do that than give them achance at a great deal. With luck, a good listing, and awell-trafficked auction, your auction will bring a seriousreturn.
5) State your shipping price in advance.
Many sellers go for the quick buck of overcharged shippingprices. The problem with this strategy is that for every pennyyou make in higher shipping, you'll lose dollars from biddersthat stayed away from your auction. (For maximum traffic andbidders, consider offering free shipping as well, especially forlight items.)
Bonus tip: Prepare for the sale with personal references. Manyauction sites have merchant ratings, which is nothing less thanyour online reputation. Your goal with every sale is to improveyour reputation. After all, this will later impact on yourability to get bidders.
Until you have this track record, prepare a few names ofpersonal references that can eloquently speak of your character.If your buyer needs a reference before they send payment, thelast thing you want is to not have one. This buyer needs fastand professional reassurance of your good intentions. Make sureyou have a name that's prepared to speak well on that aspect ofyour personality.
You can find more information:http://www.tradingideas4you.com/ebay/promotions/promotions.html
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