 |
| |
|
|
|
Monday, January 05, 2009. |
|
|
|
|
| |
Keeping Your Affiliates Active And Loyal |
| |
Keeping Your Affiliates Active and Loyal
Have you noticed lately that some of your affiliates seem to have
disappeared from the face of the earth, or that people who have
registered with you are not always posting your banner or setting
up their affiliate website at all? You're not alone. With so
many affiliate programs available these days, people can, and
often do, jump from program to program with little thought, and
this is bad news for affiliate directors.
Maintaining an active affiliate base is the key to the success of
your program. If people are continually jumping ship, you're not
going to make any money. If you've got a good product with
reasonably high demand and an attractive, easy to navigate
website, you should be able to keep a happy and stable group of
affiliates, right? So what's the problem?
Well, assuming that your program is potentially successful; that
is, your product is in demand and that you have a professional
looking, user-friendly website, I can pretty much guarantee that
the problem lies in communication. If your affiliates are
trickling away, it is most likely because they feel ignored or
just uninformed. Here are a few communication basics you can use
to keep them feeling involved.
First. Have a good "thank you" page. Don't just use a canned
prefab form. When your affiliates sign up, give them some
pertinent information, like what they can expect from you and a
little more about how your specific program works. Maybe even
give a few sales statistics from your most successful affiliates.
This will make them feel really involved right from the start.
Second. "Send a sincere "thank you" email. Don't just send a
cursory "thank you" with your new affiliate's linking
code. Once
again, offer some more information about the program. Tell them
a little more about the product, or mention a technique or two
for placing classified ads for their site. Always close any
communication with your affiliates by letting them know that they
can always contact you with questions or concerns.
Third. Keep on top of sales alerts. Try to set up a regular
schedule for informing affiliates of their sales. Frequent
alerts, say once or twice a week, will keep people much more
interested than a monthly mass mailing.
Fourth. Keep in touch. Start an affiliate newsletter, or send
out emails with updates about your program, sales statistics from
your top affiliates, and marketing tips. This will keep people
excited about the potential of the program.
These tactics may seem a little time consuming, but believe me
they're worth it. And besides, just think of the recruiting
hours you'll save if everyone sticks with it. Now obviously,
there are going to be affiliates who leave your program no matter
what you do, that's just the nature of the business, but,
provided you have a good product, if you follow these steps and
stay in communication with your people, you'll find that your
program is a lot more successful.
About the Author
Keller Flynn knows about Super Affiliates and what it takes to
find or help create them. Keller also knows the full spectrum of
tools, ideas and action steps needed to create and run a
successful affiliate program. Reach him at
keller@affiliatedirector.com or 801-328-9006. Get his Extra Money
Newsletter FREE at http://www.AffiliateDirector.com to learn more
about how YOU can profit from the affiliate boom
|
| |
|
| |
| Related Articles |
| |
|
| 1. |
10 Great Ways To Fail At Affiliate Selling
10 great ways to fail at affiliate 'selling'
Published to article announce, march 14, 2003
----
You are free to publish this article online in your ezine
website, ebook, or o..... |
| 2. |
10 Heavy Duty Online Sales Grabbers
10 Heavy Duty Online Sales Grabbers
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
2. Make your ..... |
| 3. |
10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program
10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program
1. Develop credible, benefit rich ad copy, along with a well designed site to increase your sign ups, and also your affiliates' conversion ra..... |
| 4. |
10 Reasons To Put Rss On Your Site
10 Reasons to Put RSS on Your Site
10 Reasons to Put RSS on Your Site.
RSS and Blogs are the topics of the moment. Seems like
everyone is talking about it. Granted, there is ..... |
| 5. |
10 Reasons To Survey Your Visitors Subscribers And Customers
10 Reasons To Survey Your Visitors, Subscribers And Customers
1. To find out what type of content visitors want to see on your web site. This should increase repeat visits to your site.
2. To find out h..... |
|
|
|
|
|
|
