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Avoid Direct Mail Suicide: Life Saving Insights
Keep your direct mail from going directly to the trash can bysending a postcard magnet mailer. Stand out from thecompetition, get long term quality exposure and increase saleswith one powerful, affordable product.
On their 10 year anniversary American Printing & Promotions,Inc. is re-defining effective direct mail and offering businessowners a more powerful way to reach consumers.
On 1 November 2005 www.postcardmagnet.com was launched to makebusiness owners aware of postcard magnet mailers: a powerfuldirect mail alternative that accomplishes what traditionaldirect mail cannot.
Don't Throw Your Advertising Dollars Away on Postcards
Experts say, "The most difficult task of any mailing is to stayout of the trash can long enough to deliver a message." Thatstatement is true now more than ever as direct mail use hasincreased. There is an over population in the mailboxes of mostconsumers of unwanted and unsolicited 'junk mail'.
Everyday, enormous amounts of direct mail take a short andun-eventful journey directly from the mailbox to the trashcan,representing tens of thousands of advertising dollars literallywasted. Postcardmagnet.com claims to offer business owners amailer that consumers will keep and use rather than discard andignore.
"It's our mission to provide business owners with a product thatwill keep their message in front of their clients longerresulting in more impressions and a greater response rate," saysRyan Christensen, owner and CEO of American Printing &Promotions. "A postcard magnet mailer is the perfect way to keepyour marketing dollars out of the garbage and continuallypromoting your business." "Effective marketing includesdifferentiating yourself from your competitors", continuesChristensen. "That includes not only your products and service,but your direct mail as well".
The product highlighted on www.postcartmagnet.com is acommanding 8.5" x 5.25" with a bright full color imprint on bothsides. A high gloss laminate offers professional visual appealas well as durability. An attached magnet, available in anycustom shape or size, is easily removed from the postcard andkept on the fridge or filing cabinet.
A report found in a direct marketing annual statistical factbook reports that "a postcard with a magnet attached is read atleast 51.9% more often" than traditional postcards or envelopemailer."
Cost Per Exposure
Affordability and return
on investment are importantconsiderations in any marketing decision. Cost per exposure isone way to determine the effectiveness of a direct mail campaign.
"Cost per exposure," says Christensen, "is what makes thisproduct the most effective and affordable direct mail choice.Postcards get ignored, thrown away or lost. A magnet goesdirectly to the fridge; and it's going to stay there for years.You can't get that kind of exposure with anything else."
A well known and accepted law of marketing is that a consumermust be exposed to a product or service multiple times beforethe decision to purchase takes place. Some businesses, in aneffort to create repeat exposure, send out a series ofpostcards. Production costs and postage has to be paid for witheach mailing.
The same positive effect of repeated exposure can be achieved bysending out a magnet postcard once. The magnet will continueadvertising a message or service long after traditional mailershave been thrown away and forgotten.
Paving the Way for Increased Sales
Postcard magnet mailers also pave the way for personal followup. Contacts will remember receiving the magnet mailer becauseof its attractive and unique design.
Consumers will remember the company and its message because ofthe magnet on their fridge or filing cabinet. When a salesmancalls on individuals in the targeted area he will have theadvantage of making a follow up call rather than a cold call.
"When advertising with postcards you don't have that power" saysChristensen, "People remember things that are unique. They willremember the company's message and service because they will seetheir magnet every single day. Sending out regular postcards orenvelope mailers doesn't give you a competitive advantage: Itjust makes your company easy to forget."
"Remember", he concludes, "anything but a magnet will just getthrown away."
A free sample, order and production details and additionalinformation can be obtained by visiting:
www.postcardmagnet.com
About the author:
About American Printing & Promotions, Inc.
American Printing & Promotions, Inc. was founded in 1995. Overthe past 10 years it has grown from a small local company intoan international printing and promotional provider. RyanChristensen, manager since 2003 has helped lead the companytowards being a foremost provider of revolutionary and effectivedirect mail.
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